Top 5 Social Networking Apps on iOS in New Zealand: Q1 2022

In the first quarter of 2022, social networking apps on iOS in New Zealand saw varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at the top five apps based on Sensor Tower data.

Messenger observed a fluctuating trend in weekly downloads, starting at around 9.3K in late December and peaking at 10.9K in the week of January 10. Downloads then saw a decline, ending the quarter at approximately 7.1K. The app maintained a robust user base with weekly active users ranging from 2.2M to 2.3M throughout the quarter.

Facebook experienced a steady stream of weekly downloads, peaking at around 9.3K in mid-January before tapering off to 6.2K by the end of March. The app's weekly revenue showed some volatility, with a high of about $7.1K in early January and a low of $3.5K in late February. Active users remained relatively stable, hovering around 1.9M to 2M.

WhatsApp Messenger had consistent weekly downloads, with numbers ranging from 4.6K to 5.5K. Active users displayed a steady increase, starting at 489K and reaching around 523K by the end of March. Revenue was minimal, with only occasional spikes.

Locket Widget saw a significant drop in weekly downloads from an initial 10.6K in early January to about 1.6K by the end of March. The app had a peak in active users at 12K mid-January, but this number gradually decreased to approximately 7.8K towards the end of the quarter.

Discord - Talk, Play, Hang Out exhibited a stable trend in weekly downloads, with numbers ranging from 3.1K to 7.3K. Revenue showed a notable peak of $6.7K in mid-March. Active users remained consistent, fluctuating between 149K and 170K throughout the quarter.

For more detailed insights on app performance, visit Sensor Tower.